Emotion AI is Superceed's most innovative and exciting technology. Superceed targets to become a world-class AI player within the next 3 years by leveraging on our unified AI platform that combines facial intelligence, voice intelligence, natural language understanding and deep learning.

To ensure an exponential, exciting growth path, Superceed has expanded its Emotion AI focus into Sales, Service and HR.

  • Emotion AI for Marketing and Sales (Leads Generation, Upselling and Cross Selling)
  • Emotion AI for Customer Service (Customer Retention, Customer Lifetime Value)
  • Emotion AI for HR (Talent Acquisition, Talent Development)

BUZZ: Superceed has just secured its first overseas public listed client for Emotion AI: iSentric Limited, an ASX-listed company that wish to extend its traditional SMS blast business into Conversational AI.


"We have chosen Superceed as our AI development partner due to their leading edge Emotional AI technology, and also their existing Cloud Contact Centre platform that provides Big Data to train our AI engine. The AI won't be smart without Big Data. We are going to revolutionise our SMS marketing platform with Deep Learning.... Some of our enterprise clients had already expressed interest to launch such AI-powered SMS campaign"

- Raymond Hor, Director of Isentric

Superceed's vision is grounded in the basic belief that every business is an INTERACTION CENTER, and that every interaction is an EMOTIONAL interaction. Thus Superceed's original vision was to democratize MULTI-CHANNEL INTERACTIONS through cloud-based contact centers applications. Superceed completes the interaction process by empowering insights into the EMOTIONAL JOURNEY of the customer, using this knowledge to empower clients to resolve a customer's emotional struggle, saving lost business and elevating a brand's image.

Emotion AI For Sales & Marketing

  1. Conversational Marketing with an Emotion AI backbone
  2. Real-time AI-driven Conversational Guidance (Streaming Emotional Intelligence)
  3. Monetizing the Emotional Journey of Customers

Conversational Marketing with the Emotion AI backbone

Imagine AI transforming Conversational Marketing, generating the best leads for your Marketing and Sales team. Our conversational bot goes through a 3-step iteration process to capture, qualify and connect a fresh lead generated within minutes! The customers' emotions and sentiments are analyzed on our Emotion AI backbone while the customers' preferences are learnt via Machine Learning based on past interactions to close sales and generate revenue for businesses. Introducing iBlaze, Superceed-iSentric JV innovation representing Malaysia's first Conversational Marketing on Emotion AI.

Imagine AI streaming emotional intelligence to help your marketing and sales teams focus on customer retention or to identify the best selling opportunities.

Superceed detects human emotions and provides live emotion guidance to improve the quality of every interaction, and identify selling opportunities. Superceed streams Emotional Intelligence for Omnichannel Communications over calls, live chats and email tickets. To your Customer Service or Sales team, this Emotion AI technology is heaven sent.

Emotion AI improves interaction handling by detecting key conversation triggers, and streaming real-time emotional intelligence via push notification. Emotion AI helps to identify opportunities for revenue generation and to avoid customer churn, maximizing customer lifetime value.

Introducing the emotional cues that we push to your customer service and salespeople.

For behavioral guidance, we have 4 main cues: energy, empathy, pace and interruption.

For retaining customer and identifying upselling opportunities, we have 4 main cues:

anger and frustration (These negative emotional indicators are used to alert the customer service people to proactively take care of the customer sentiment during the interaction.), AND happy and excitement (These positive emotional indicators are used to alert the customer service or sales people that a selling opportunity has just opened up at the height of the customer's positive experience.)

Imagine AI tracking the emotional journey of customers to help your marketing and sales teams focus on customer retention or to identify the best selling opportunities.

In the emotion AI summary panel, positive and negative emotions are reflected in multi-channel interactions such as calls, live chats and emails

Positive emotions are indicators to help us increase revenue.

Negative emotions are indicators to help us retain customer and thus retain the customer lifetime value.

Managers could also drill down to the customer list. The frequencies of positive and negative emotions are displayed for each interaction.

The panel also enables a granular tracking of the positive and negative emotions of a particular customer by giving a unified view of the emotional journey of that customer.

Finally, managers are able to track with the help fo reports that highlights the contribution of Emotion AI towards increasing revenue and customer lifetime value.

Emotion AI For Customer Service

Have you ever been a customer that

  1. received a customer survey that you didn't bother responding?
  2. sent a complaint email that received no response?
  3. had your request rejected without empathy?
  4. grew frustrated about calling customer service?
  5. wonder why the customer experience has always been unpleasant?

Have you ever run a business that wonders

  1. if customers are all happy about your products or services?
  2. if there are angry customers, and why?
  3. what customers like and dislike about your products or services?
  4. if your staff is telling the truth about how the customer feels?
  5. why some customers never return?

Discover what Emotion AI could do to save the entire customer experience. Through an "AI+Human" approach, Emotion AI understands and tracks each customer's emotional journey during interactions with any company or brand. Emotion AI takes the guesswork out of the customer care equation. Emotion AI reveals the critical moments that make or break a customer relationship.

Imagine the world's greatest brands and enterprises using Emotion AI to WOW and build lasting customer relationships. Imagine each small and medium sized businesses having the same ability to level the playing field. Imagine the huge global market potential of Emotion AI to penetrate any type of business that interacts with customers.

Superceed is rapidly becoming the world's most influential Emotion AI solutions and services provider. Superceed's evolution revolves around the customer:

  1. Phase 1: Customer Interaction (Cloud Contact Center), targeting the USD10 billion Contact Center Applications market
  2. Phase 2: Globalization of Customers (Contact Center Marketplace and Aggregator Platform), targeting USD100 billion global contact center services market
  3. Phase 3: Customer Experience (Emotion AI for Contact Centers and beyond), targeting the USD70 billion AI analytics market

During its initial phase 1 implementation, Superceed has built a RM1.2 million Virtual Contact Center facility to serve enterprises and SMEs. To date, Superceed has served telcos, banks, F&B franchises, government agencies and ICT companies.

In phase 2 of its expansion, Superceed invested RM1 million from its bottomline to create the world's first and largest Contact Center Marketplace and Aggregator. Dubbed the "Alibaba and Uber of Contact Centers", Superceed Universe aims to aggregate the world's contact centers into a common platform, forming an ecosystem of multi-lingual, multi-set and multi-cultural workforce to deliver contact center services over the internet cloud. Customers enjoy the convenience of engaging contact center services on-demand.

In the current phase 3 of Superceed's expansion plan, Emotion AI is the bet of the day. Superceed has setup its R&D and Center of Excellence in Technology Park Malaysia, with a view to attract the best international talents, and to produce world-class solutions.

To supercharge its vision of unleashing the most innovative technology i.e. Emotion AI into contact centre applications, Superceed has been raising another round of grant and technology loan. Superceed has received an initial approval for a technology loan (due diligence pending) and is in the final stages of securing government grants worth up to RM4.2 million. As grant matching amount, Superceed seeks to raise RM1 million from the pitchIN platform of investors. As a cashout strategy for investors, Superceed targets an IPO on the Hong Kong Stock Exchange within 2-3 years, and eventually on NASDAQ within 5 years.

Superceed is in the process of filing patents for its technologies in Malaysia, Japan and USA.